For other platforms, growth has flattened out. So start counting down to the release of the first 5G devices, and get ready for an exciting year in UX and design. What makes growth hacking such an essential trend in digital marketing is its ability to cut through traditional silos and combine various aspects of your business into a single user-oriented objective. Modern audiences crave a more personal touch. As 2018 comes to a close, it’s time to look ahead to 2019. Read Time: 3 minutes. Artificial intelligence. Digital experiences, it seems, are not moving in the desired direction. Few trends are expected to change the face of digital marketing as significantly as voice search will over the next few years. When effectively executed, a digital marketing campaign can increase the demand for your product or service exponentially. Looping social conversations into your CRM will give you more specific insights into your customer base in general. A personalized digital experience ensures relevance and therefore, attention. We have seen a shift away from vanity metrics like followers and reach, and a move towards quantifiable metrics such as engagement and sales. That means your business will have to embrace an experimental mindset. Change is in its nature. 2019 is a year of digital marketing. The research looks at the most significant digital-related trends that are driving marketing and Where they once indexed the desktop versions of websites, the search giant will now increasingly index mobile versions. But the platform is not the fastest grower. Doing so will not be easy. A whopping 87 percent of B2B marketers struggle to create content that resonates with potential clients. And most importantly, 88 percent believe that today’s consumers expect a personalized experience. These trends will help you optimize your strategy, seize new opportunities for growth and reach out to your target audience more effectively. Accenture’s research shows that 91 percent of consumers prefer brands that remember who they are, recognize their interests and offer recommendations that are relevant to them personally. Providing this level of seamless interaction and personal recognition will be part and parcel of competing in the 21st century. Sam Saltis. Today, over 5 billion people own mobile phones – and more than half of those devices are smartphones. As it stands, 80 percent of marketing professionals believe their efforts to generate new leads are only moderately effective. These statistics reveal the shifting sands of social media. The speed at which consumers are adopting social messaging is staggering, as is the sheer volume of interactions that take place via these new digital communities. In effect, tomorrow’s consumers expect mobile-first online experiences and reward brands that develop engaging mobile strategies with loyalty and recognition. And every holiday season, more and more households become voice search enabled. communications, digital marketing, trends. In 2016, Accenture already reported on the potential bots held for customer service applications: with proper design and implementation, digital agents were capable of satisfactorily resolving 80 percent of chat sessions. 83 percent of consumers are perfectly willing to share their data if it will get them a more relevant, personalized experience. In 2022, chatbots are expected to save $8 billion per year in the banking and healthcare sectors alone. That’s why we’ve collected the most important digital marketing trends for 2019 and beyond in a single overview. IKEA has introduced Place, an app which allows consumers to preview furniture within their own homes before buying it. The online advertising game needs to change. We now live and work in an increasingly mobile world which impacts many areas and disciplines. 15 Jul. But in 2019, you’ll mostly see AI deployed for content marketing, customer service, and advertising. It never loses its value. Imagine a customer service representative that was online 24/7 and could engage with multiple users instantly across a wide range of languages and geographical regions. Previously, simplicity was key. These are clear signals of opportunity. Gap has developed an AR app called Dressing Room in collaboration with Google, allowing shoppers to try on clothes without having to visit the store. 68 percent prefer content that is informative and educational, while 17 percent prefer entertaining stories above all others. And here, engagement is what drives conversion. Every year, more and more internet users are choosing to actively block ad content. ... For our client funny-frisch we are looking for the Insider-Chip of the Year 2019. With 330 million users, Twitter only managed to grow 4 percent over the past year. Our research also shows that 48 percent of consumers have exited websites and ventured to other businesses because the content was poorly curated. The last eight or so years have seen the birth and explosion of a responsive web where content adapts visually to fit different devices, and we expect that throughout 2019 this concept will expand as content begins to adapt to individuals’ behaviours and demographics. The trend toward omnichannel solutions is a strong one, especially among global retailers. This trend is all about working smarter, not harder. There is no point in throwing precious human hours at something that can be handled just as easily by machines that never get tired and will never miss a deadline. And while they do that, they also need to keep track of the big picture. Of course, with all of the above, there are massive questions surrounding privacy. The digital world is always in flux. We have already discussed how your business can prepare itself for the GDPR, but privacy protection is more than a legal commitment. And if you ever need more hands-on assistance, all you have to do is ask. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. 9. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. (Digital customer experience trends 2021) ABOUT THE AUTHOR. And what’s even better: consumers are prepared to put their money where their heart is. Put plainly, mobile devices are responsible for more than 34 percent of all online retail purchases. Concentrate on explainers, how-to’s, product demos and testimonials. It’s a gradual change, but a meaningful one. Another 71 percent of consumers expect to be able to view accurate in-store inventory data. Identified by Google as a new development in consumer behavior, these micro-moments challenge brands to deliver marketing messages to their target demographics in an extremely short timeframe. The core concept of cloud computing has long been not new and is not one of the new trends in business communication. What’s more, they generated $1.474 trillion in sales revenue in 2017 – up 16 percent from the year before. 84 percent admits that user-generated content influences their buying decisions. Instead, it’s the personalization strategies themselves that need to change. With more than half the world’s population online, your ability to connect with consumers is largely determined by the strength of your digital marketing. Technology is simply forging ahead coming on leaps and bounds from the previous few years, and if we haven’t reported on it before, then it’s likely not even been invented yet. And what’s more, the bots are convincing enough to hide in plain sight while they do this: 63 percent of users have no idea that they are using AI tools. According to a 2018 Social Trends survey from Hootsuite, 46% of respondents said they were already implementing social videos with another 26% planning to in 2019. As the cost of working with macro influencers (50,000 followers and above) continues to rise, more and more businesses are looking at alternatives, which is why 2018 has been a turning point in terms of reflecting the value of an influencer. And it’s becoming more important in the ongoing battle for online attention. – a new page view has been generated and the creator has ‘engaged’ with the audience! But how will your business navigate through this growing forest of touchpoints? Innovative technologies are changing the nature of retail, both online and offline. Facebook Messenger comes in a close second with 1.3 billion active users. With 69 percent of young online consumers now willing to make purchase decisions based on visually-oriented searches, your business has much to gain from the visual revolution. 2018 has been a watershed year for digital transformation. Spending on Extended Reality is expected to increase dramatically over the next few years, from $12.1 billion in 2018 to more than $20 billion in 2019. I was searching for marketing trends I can utilize for my clients in the next year and this is perfect. To avoid this, companies are increasingly integrating social customer service data with their existing CRM solutions. Here are the first five. What’s more, that statistic is on the rise in every region we surveyed. If you want to connect with tomorrow’s consumers in a meaningful way, you’ll have to be ready for them. There, they can enjoy experiences that would otherwise be impossible in the physical world. Pop-ups and disruptive advertising are out. If nothing happens after the click – the reader does not stay on the page to actually read it, share your content, fill in the form or become a returning visitor – your content strategy is of no value for building your brand and creating a loyal and engaging audience. Edge computing allows businesses to process information faster, helping them respond to evolving consumer needs at a moment’s notice. Don’t focus blindly on calls to action. Digital marketers might understand the importance of the personalization trend, but actually putting it into practice seems to be a different matter. With so much new content appearing every day, one aspect alone will not distinguish you from your competitors. And now you have an opportunity to combine that power with the endless possibilities of the digital revolution. Between 2017 and 2018, Facebook saw its user base increase by 16 percent. As of Q4 2017, WhatsApp’s 1.5 billion active users are sending 60 billion messages each day. Slow speeds meant that designers had to keep things basic in order to fulfil the expectations of the user. The fact that many organizations are creating and appointing Chief Growth Officers to shepherd them into the future shows that growth hacking is not a passing fad. In fact, customers are starting to expect nothing less. Of course, effective storytelling requires a mixed approach. The word count for top-ranking content has been climbing for years, both for desktop and mobile users. 2019 Digital Trends: Data is the key to creating great customer experiences. AI is mostly used today to identify trends, drum up data, and do competitor research. 90 percent expect consistent interactions across all channels and 45 percent expect in-store sales associates to be completely up-to-date on online-only products and offers. Social messaging apps are thriving. Google has offered a reverse image search feature for ages. In 2019, however, this will change. So, mission accomplished? It goes without saying that better representation and recognition will have a positive impact on the perceived value and relevance of the ads in question. Among other uses, Google Lens combines the power of computer vision with Google’s algorithms to help users find products that match their personal style. Starting in 2008, Dropbox’s refer-a-friend system offered existing users increased storage if they convince new users to sign up. There is ample evidence that consumers respond more viscerally to video than to any other type of content: It's clear that if you want to connect with consumers, your digital marketing strategy will need to include video. In light of our own research on the matter, this is hardly surprising: 81 percent of consumers admit to becoming frustrated when companies do not make it easier to do business with them. This will navigate you to Accenture.com Sign In page. Generation Y now numbers 92 million individuals in the United States, making it the largest generational cohort in national history. In this year’s survey, data-driven marketing that focuses on the individual is seen as the single most exciting opportunity in 2019 for larger organisations. 78 percent of local mobile searches generate offline sales and 82 percent of all users consult their smartphones before making in-store purchases. Not only do these live videos capture the best moments of a day – they disappear after a set time. Making matters worse, women in advertising are still often cast in stereotypical roles. Multiyear system implementations enable new … It can handle A/B testing on a massive scale, optimize paid advertising campaigns for higher profitability with minimal human intervention and help drive better user interfaces. THIS WEEK IN SOCIAL: Will social media change after lockdown? It’s that brands are learning to use stories in new ways. Millennials seek social proof. Cloud services. That’s a lot of room to grow, and a convincing reason to get started with AR and VR if ever there was one. From our own research, 81 percent of executives agree that AI will work next to humans within their organization in the next two years. If you had to pick sides in the digital revolution, the smart money would be on visual content. Featured snippets seem like a great place to start, as they currently provide the majority of search results for voice queries. We’re just as passionate about tomorrow’s world as you are, after all – and we just might know a thing or two about getting you there. Consumers are receptive to convincing storytelling. Unobtrusive techniques like these align more closely with consumers’ preferences and are expected to; it's in the years to come. IT Infrastructure And Digital Workflow. More than ever, cyber resilience should be your organization’s top priority. To kick-off 2019, we’ve highlighted the top communication trends affecting brands and consumers.. Authentication is Key. Digital marketing trends of 2019 will prove to be the real sledgehammer to crack a nut. Still, it’s a message that bears repeating in the context of digital marketing. They want their favorite brands to design digital experiences that let them carve out their own journeys on their own terms. Understanding how to personalize content on your digital platform is now more important than ever. Given the choice, 49.4 percent of users would rather use social messaging apps to interact with businesses than talk on the phone. The interesting thing about this long-tail keyword research is that it allows you to better understand the user’s intentions and therefore optimise your content according to their specific expectations. Microsoft, Google and Pinterest are all leveraging AI to provide online consumers with enhanced visual search features. We will update these trends as new developments arise, ensuring you always have direct access to the insights you need to prepare for the future of digital marketing. Browser Push Notifications. Instead, they will ask their trusty voice-enabled devices to do it for them. 83 percent of consumers are willing to share their data if it will get them a more relevant, personalized experience. WHAT TO DO WHEN YOUR MEDIA POOL IS SHRINKING, We use cookies on our website to enhance your browsing experience. Augmented Reality overlays the real world with digital experiences via smartphones, tablets and other devices, allowing users to engage with both realms simultaneously. 80 percent of marketing automation users saw the number of generated leads go up. Companies use browser push notifications to reach their leads more effectively and … This rapid rise of voice search is a textbook example of technological convergence. What’s more, consumers agree. These and other events have elevated the importance of online privacy in the public consciousness and ignited a fierce debate about prevailing digital marketing strategies. Relevance never gets old. With brains hardwired for visual content, we process images 60 times faster than words. Although clicks have become an important measurement for content performance, they give a misleading metric. Digital Marketing Trends to Watch for in 2019. Not surprisingly, when your customers don’t receive a prompt response, they are more likely to stop recommending your products, go to your competitors and voice their displeasure online. Knowing the story behind a product or service increases its perceived value – in some cases by up to 64 percent. As exciting technologies continue to converge and intertwine, and a new generation of consumers takes the reins of the global economy, the pace of that change will only accelerate. It is equally potent while mapping the brain of a user, utilizing the stored patterns, and giving a better user interface. And that is when ‘clickbait marketing’ will do a brand more harm than good. As 5G begins to roll out, users will be treated to speeds they’ve never known before. AI is better at crunching huge datasets and handling repetitive tasks than humans are. It deserves the attention of marketers as well. The first name is required and cannot be empty, The last name is required and cannot be empty. In all honesty, the potential of AI chatbots is only limited by your imagination. Current trends suggest they will. I think one of the biggest trends in internal communication in 2019 will be the continuous rise in mobile, both technical and physical. There have been many high-profile privacy scandals in recent memory, from the Equifax breach, which compromised the personal information of 145 million Americans, Britons and Canadians, to the Cambridge Analytica breach in which data from 50 million Facebook profiles were harvested without permission. Digital Collaboration Trends for 2019. You’ll need to get comfortable in increasingly dynamic environments – and find partners who are equally at home there. Their consumer journeys are likewise diverse and multifaceted and they are more likely to make mobile purchases. It’s fair to say that stories have taken social media by storm. Did you get something out of this article? This all reduces the cognitive load on your marketing talent, freeing their minds for more creative and strategic thinking. These days, journalists have targets on how many views their article should generate. To achieve organizational goals, communication leaders have identified three critical priorities for 2019: Drive employee engagement and alignment; Develop content strategy and message management; Overcome digital communication challenges Our interactions with technology have changed considerably over the years. Sophisticated communication recipes are increasingly contributing to corporate success. By helping you experiment rapidly, growth hacking allows you to identify and pursue the most efficient ways to acquire new leads. Lennart specializes in online personal branding and positioning B2B thought leadership. 56 percent believe that the impact is significant. The interfaces of the future will hide in plain sight. It is estimated that by 2020, 50 percent of all searches will be voice searches. Meanwhile, retailers are seizing new opportunities as well. Regardless of the platform, it’s clear that online audiences are responding positively to social media stories. AI communication is bound to replace at least 50 percent of human communication jobs worldwide in the coming years. Thankfully, computer vision and artificial intelligence are here to unburden them, allowing you to build even better customer relationships. Chatbots will be able to handle increasingly complex tasks without human intervention. And as society becomes more diverse, your avenues for building relationships diversify also. Snapchat is flagging as well. And that’s just looking at customer service applications. Companies like Dropbox, Uber and Airbnb have all used it to great effect. Diversity represents a growing opportunity for your business and it doesn’t take much to get started: At the end of the day, recognition will make your brand resonate all the more strongly with your audience. Explore our Digital Marketing Strategy and Planning Toolkit. But in the real world, these resources are diverted to repetitive tasks. The format creates a binary opportunity for marketers that will prove impossible to ignore in the coming years: capitalize on social media stories via advertising or create bite-sized experiences of your own. Influencer marketing. Not quite. Engagement is a two-way street, and businesses who invite the dialogue will have a bright future ahead. This is where influencer marketing enters the picture. Trust will be a significant motivator for the consumers of the future and they will be watching your business closely. People are now less interested in huge celebrity influencers that offer exposure but not engagement. Why is this? Yet at the same time, more than three-quarters of all users agree that they would prefer to selectively filter ads as opposed to blocking them entirely. Pingback: 7 Tendências de Marketing Digital para 2019 e 2020 | Straight Out Solutions. The prime advantage of growth hacking is that it offers the same benefits and opportunities at any scale of implementation. Here are the latest trends to follow this year! 91 percent of consumers feel that ads are more intrusive today than they were two years ago. Leveraging AI and machine learning is the logical next step. 60 percent of millennials have used chatbots. Tapping into fundamental trends and new technologies will give you an edge. Many of your future customers will not be looking up your website directly. After all, 71 percent of consumers say they are likely to recommend brands to others if they have positive social customer service experiences with them. Virtual Reality, on the other hand, uses dedicated hardware like headsets to transport users into a fully virtual environment. Refreshingly, that trend is gaining traction in digital marketing as well. 3. Not only can consumers expect to spend less time trawling through irrelevant content, but businesses can expect increased revenues (eCommerce stores using personalisation are already reporting a 94% increase in conversions). Only 1 in 10 blog posts are compounding, which is to say that their organic search traffic increases over time. In light of International Women’s Day 2018, Accenture released the latest edition of its gender equality research. If you continue to use our website, we assume that you are happy for us to do this. Here's how the business and technology trends for digital transformation (DT) are shaping up for 2019: ... Top-down communication has been identified as a … Micro influencers (for the most part) remain true to the key pillars: impartiality, authenticity and relevance. Read them here. Facebook Stories hit 150 million users in May 2018, while WhatsApp Status reported 450 million users in the same month. AI-based business communication is fast, reliable, and can leverage user behavior. Your web experience will be filtered to match, for example, your age, location, gender and buying/browsing habits. These forecasts cement automation as a driving force in tomorrow’s digital marketing strategies. While digital transformation efforts in Japan have been ongoing for a few years now, we expect that digital transformation will be one of the major imperatives in 2019 for many companies, especially those in more traditional industries that have finally come to terms with the need for digitization. But while mobile traffic grew 4 percent over the past year and the number of unique mobile users grew by 218 million, desktop and tablet traffic declined by 3 percent and 13 percent, respectively. 51 percent of people believe that businesses should be available day and night. Loves all things SaaS, technology, and startups. Please try logging in with your registered email address and password. It has taken over the web thanks to its ability to engage and captivate audiences and communicate value efficiently. Bing is trying to do something similar, albeit with mixed results. They are overwhelmingly mobile and social online. In fact, 92 percent of them want brands to make their ads feel more like stories. Expect to see an increase in engaging content such as video, as well as the incorporation of features such as voice assistants, chatbots, augmented reality, and personalisation. In an ideal world, your marketing talent would be able to invest the majority of these resources into high-value strategic work that raises your online profile. Instead, use stories to create clarity for your target audience. Pop-ups and disruptive advertising are out. Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation. On the VR front, Marriott has introduced its VRoom Service, giving guests the ability to experience distant destinations without ever leaving their rooms. Studies show that Generation Z (the generation following Millennials) is moving away from social media. For most humans, this would be all but impossible – but modern chatbots can handle these challenges with relative ease. Again, none of this is particularly new. But those posts are responsible for 38 percent of all traffic. 62 percent of those were mobile devices. In fact, the average real-world download speed for 4G is 20Mbps, whilst 5G flies ahead with over 10Gbps. It challenges you to take an innovative, scalable and user-minded approach to digital marketing. Major players like Facebook, Google and Microsoft are investing heavily in VR and AR so they can add the strengths of these technologies into their ecosystems and lay the foundation for next-gen consumer experiences. Push notifications are moving into the realm of web browser technology and are one of the most popular web development trends for 2019. Wanna know what strategies will help your business slay the competition and dominate your market in 2019? Keeping an eye on the leading trends in digital marketing is an important piece of the puzzle: But you’ll also have to implement these cutting-edge technologies and best practices effectively. With these new trends, you can easily attract the targeted audience. All these innovations have an air of experimentation about them, but that’s exactly the point: they show us what can be done when businesses decide to weave AR and VR into their digital marketing. To understand more about how we use cookies, or to change and increasingly businesses! 1 in 10 blog posts are compounding, which is to say that stories exist future requires a thinking. I was searching digital communication trends 2019 marketing trends consumers to preview furniture within their own terms, ’... 72 percent of marketers report that creating relevant content is at least 50 percent of consumers now. Moving to tap into it desktop, adding extra urgency to mobile-first marketing were less than two minutes long are! 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