The human side of enterprise 1960 - McGraw-Hill - New York. By Josh Sanburn Tuesday, Aug. 09, 2011. Douglas McGregor, an American social psychologist, proposed his famous X-Y theory in his 1960 book 'The Human Side Of Enterprise'.Theory X and Theory Y are still referred to commonly in the field of management and motivation, and whilst more recent studies have questioned the rigidity of the model, Mcgregor's X-Y Theory … In this book McGregor challenged many of the prevailing managerial assumptions about worker motivation and behaviour. Publisher of Humanities, ... Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. Norman Bodek was a teacher, consultant, author and publisher,; he founded Productivity Press, and was currently President of PCS Press.. What is X-Y Theory of Management? Before Douglas McGregor's seminal work on management, employees were often presumed to be lazy and unmotivated. Norman created the Shingo Prize with Dr. Vern Beuhler at … Book Review Essay: Douglas Mcgregor: The Human Side of Enterprise in Peril The text deals with policies and practices in the management of human resources in business and industrial organization, examining them in the light of current social science knowledge about human nature and behavior. Book by Douglas McGregor. Mindtools Theory X and Theory Y: Understanding Team Member Motivation 2015. New York: McGraw-Hill. D. M. McGregor, “The Human Side of Enterprise,” McGraw-Hill, New York, 1960. has been cited by the following article: TITLE: The Mainland Chinese Managerial Behaviors and Assumptions since the Economic Reform: The Literature Review and Research … He has published over 100 Japanese management books in English, including the works of Taiichi Ohno and Dr. Shigeo Shingo and taught the Best of Japanese management at Portland State University. Management scholar Douglas McGregor's seminal 1960 book The Human Side … The Human Side of Enterprise (1960), by Douglas McGregor. Other articles where The Human Side of Enterprise is discussed: industrial relations: Participative management: …management theorist Douglas McGregor in The Human Side of Enterprise (1960). Website. Douglas Murray McGregor (1906 – 1 October 1964) was an American organizational theorist and management professor at the MIT Sloan School of Management and president of Antioch College from 1948 to 1954. As a result, conventional wisdom held, management must goad workers into becoming productive cogs in the machine. Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question – and one central to good business organization. His 1960 book The Human Side of Enterprise had a profound influence on education practices. In-text: (McGregor, 1960) Your Bibliography: McGregor, D., 1960. The Human Side of Enterprise August 24, 2008. Review by Alice Waagen. In-text: (Mindtools, 2015) Douglas Murray McGregor (1906 – 1 October 1964) was a management professor at the MIT Sloan School of Management and president of Antioch College from 1948 to 1954. Publisher: McGraw-Hill, 1960. The human side of enterprise by Douglas McGregor, 2006, McGraw-Hill edition, in English - Annotated ed. When I was struggling as a manager many years ago, participatory management was considered a new and revolutionary way to manage people. 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